Viewers have a way of remembering the celebrity while forgetting the product.
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David OgilvyOgilvy on Advertising (1983)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
More quotes on communication
- There is no greater evil one can suffer than to hate reasonable discourse.Socrates
- The superior man is modest in his speech, but exceeds in his actions.Confucius
- He who knows does not speak; he who speaks does not know.Lao Tzu
- If it is not right, do not do it; if it is not true, do not say it.Marcus Aurelius
- To subdue the enemy without fighting is the acme of skill.Sun Tzu
- The secret of being a bore is to tell everything.Voltaire
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