Exceed your customers' expectations. If you do, they'll come back over and over.
SW
Sam WaltonSam Walton: Made in America (1992)
About Sam Walton
Founder of Walmart and Sam's Club. (1918-1992)
More from Sam Walton
- Swim upstream. Go the other way. Ignore the conventional wisdom.Sam Walton: Made in America (1992)
- Celebrate your successes. Find some humor in your failures. Don't take yourself so seriously.Sam Walton: Made in America (1992)
- Listen to everyone in your company. And figure out ways to get them talking.Sam Walton: Made in America (1992)
- Control your expenses better than your competition.Sam Walton: Made in America (1992)
- There is only one boss. The customer.
More quotes on sales and persuasion
- You've got to start with the customer experience and work backwards to the technology.Steve Jobs
- There is only one valid definition of business purpose: to create a customer.Peter Drucker
- The aim of marketing is to make selling superfluous.Peter Drucker
- Any customer can have a car painted any color that he wants so long as it is black.Henry Ford
- The consumer isn't a moron; she is your wife.David Ogilvy
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.David Ogilvy
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