Joe Apfelbaum × Claude Code

What I’ve shipped with Claude Code

Real products, tools, and agents — most built in days, some in minutes. Every one of these started as a conversation. Steal the ideas, or learn to build your own.

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evyAI Email System screenshot
#53Live ↗AI Agents & Automations

evyAI Email System

An Instantly-style email sequencer built from scratch: connect Gmail accounts with OAuth, build multi-step sequences, and let it send on a schedule from your own addresses, with replies automatically pulling people out of the sequence.

Gmail-native sending · multi-step sequences · replies detected and sequences stopped automatically
The AI Circle: Amy Builds Second Brains screenshot
#51Live ↗AI Agents & Automations

The AI Circle: Amy Builds Second Brains

Meet Amy, an AI employee who interviews each member of the circle and organizes everything in their head into a growing Second Brain: a structured folder of markdown files about their business, goals, relationships, and ideas.

One markdown Second Brain per member · grows with every conversation · invite code entry
The Office: 12 AI Employees Behind One Door screenshot
#48Live ↗AI Agents & Automations

The Office: 12 AI Employees Behind One Door

A password-gated web office where Joe chats with his twelve AI employees: each one a markdown persona with a role, a memory, and a beat, from research to writing to operations, all defined in files you could read like an employee handbook.

12 AI employees · the whole company is a folder of markdown · shell access off on purpose
PipelineRiver.com: Peter, the AI Pipeline Employee screenshot
#45Live ↗AI Agents & Automations

PipelineRiver.com: Peter, the AI Pipeline Employee

Meet Peter, an AI employee who emails you a short list of hand-picked companies each morning and learns from every Keep, Skip, and Hold. The waitlist, a one-card-at-a-time pilot review, an endless interview called the River of Questions, and single sign-on are all live.

First pilot batch reviewed at a 55% keep rate · 20-company curated queues · Peter reads and records every reply
📅
#41Private buildAI Agents & Automations

Meeting HQ + Podcast HQ

The relationship-ops system for Joe and his assistant: a meeting kanban from inbox to met, a podcast appearance pipeline, public booking and guest invite forms, AI quick-add from messy pasted messages, and a daily digest so nothing dies in WhatsApp again.

Two kanbans · public booking and guest forms · daily digest at 6:45 AM
🎯
#39Private buildAI Agents & Automations

Success HQ: CS Command Center

The customer success command center: team shift check-ins with live member queues, one-click CRM and billing lookups, event attendance tagged from a pasted Zoom screenshot, and recurring client accountability emails that replaced a paid automation platform.

1,834 community members tracked · shift targets and auto-emailed reports · screenshot-to-attendance AI
☕
#24Private buildAI Agents & Automations

Daily Intelligence Emails

Cron-scheduled agents that email Joe every morning: directory traffic, bot activity, API spend, database growth — the whole operation in one read.

Every morning, 6:30 AM, zero effort
💧
#13Private buildAI Agents & Automations

Telegram Accountability Bots

Telegram bots that track Joe's water intake and goals — and automatically update a public webpage so his accountability buddies can check on him.

Goals tracked in chat → live public progress page
📊
#12Private buildAI Agents & Automations

AI Leads Dashboard

A dashboard where an AI agent running on the server reads every GoHighLevel lead, triages it, and tells the team who to call first.

Every inbound lead AI-triaged
📡
#7Private buildAI Agents & Automations

Social Selling Radar

A system that watches Joe's world — Skool communities, his LinkedIn network, and competitors — and sends one daily email of signals worth acting on.

One daily email of ready-to-act signals