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Idea Learning

Win-Back

Notice when a member goes quiet, and bring them back

What it does
When a member has not opened evyAI in 10 days, a short personal text, one easy task, and a reminder of the last thing that worked for them. Not a marketing email. A coach noticing you missed practice.
You set up once
  • Nothing; runs on member activity
You get
  • A text: 'Hey, it has been 10 days. Your last post did 4,000 views. Want me to write the next one?'
  • A one-click task that produces a result in under 5 minutes
  • A reply path to Joe or support if something is wrong
The loop (why people stay)
Day 10 text, day 17 email with their best moment, day 24 offer of a 15-minute call. Replies go to a human. Members who come back get their Scorecard streak restored.
Why this workflow
The other workflows hold members; this catches them falling. The cost of a text is nothing next to the cost of a cancel.
Data and engines
  • Activity logs
  • Best-moment data from Scorecard
  • SMS and email
  • Office hours calendar
Cadencetriggered by 10 days of inactivity
DeliverySMS in Joe's voice, Email, A small task in-app
Build effortEasy
Pricing ideaFree

Prototype: what you receive

Text from Joe, day 10triggered by 10 days of inactivity

Hey, it has been 10 days.

Your 'fired by a client' post did 9,800 views. That is your best ever. Want me to write the follow-up? Reply YES and it is in your inbox in a minute. Or reply with what got in the way, I read these.
YESReply

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