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Prototype Leads

Offer of the Month

One revenue play a month, with the math and the launch plan. DO IT.

What it does
Each month we design one offer you can sell to your audience this month: what it is, who it is for, the price, how many to sell, and the revenue if you do. You get the pitch, the launch posts, the DMs, and a 30-day plan. Then we hold you to it.
You set up once
  • What you sell and what it costs
  • Your audience size (followers, list, community)
  • Your expertise and what people already ask you for
  • Monthly revenue target
  • Formats you are open to (masterclass, workshop, seminar, cohort, audit, done-with-you, VIP day)
You get
  • One offer with the math: price x seats = revenue, and why that number fits your audience size
  • The positioning: name, promise, who it is for, what is included, the reason to buy now
  • Launch kit: 4 posts, a DM script, an email, a comment-to-get post, and a simple sales page outline
  • A 30-day plan: announce, open cart, social proof, close, deliver, upsell
  • Offer Library: every offer, whether you ran it, seats sold, revenue made
The loop (why people stay)
Day 1 you choose DO IT or Pass. DO IT unlocks the plan and weekly check-ins: seats sold so far, the next move, and a rewritten post if sales are slow. Pass asks why, and next month's offer adjusts. Nothing new arrives mid-month. Revenue you log builds a 12-month tally.
Why this workflow
Most experts undercharge and under-launch because nobody hands them the play. A specific offer with a specific number is easier to say yes to than 'make more money.' Run twelve a year and a few will become the business.
Data and engines
  • Your FAQ, Keyword Library, and best posts (what people want from you)
  • Audience size and engagement data
  • Offer patterns by expertise type (what converts for coaches, trainers, agencies, consultants)
  • evyAI post, DM, and email writers
  • Stripe or payment link for seat tracking (optional)
Cadencemonthly (1st of the month)
DeliveryEmail, Offer Library in evyAI
Build effortEasy
Pricing idea10 coins per month

Prototype: what you receive

September offer: Claude Masterclass, 30 seats at $999 = $29,970monthly (1st of the month)

The offer: 'Claude for Business Owners' live masterclass

2 hours on Zoom, Sept 25. 30 seats at $999. Sell to 30 and stop.
Why this, why now: 14 of your last 30 FAQ questions were about AI tools, your AI posts get 2x your average reach, and you have 8,400 followers, so 30 buyers is 0.4%. Includes: the live session, the recording, your prompt library, and a 30-minute follow-up call. Reason to buy now: only 30 seats, price goes to $1,499 next run.
DO ITChange the price or seatsPass

Launch kit

Unlocks with DO IT
Post 1 (announce): 'I am teaching 30 business owners how I use Claude to run my company. Sept 25. $999. 30 seats.' DM script for your warm list, one email, a comment-to-get post for the waitlist, and a one-page sales outline. 30-day plan: announce Sept 1, cart open Sept 3, proof posts Sept 10 and 17, close Sept 23.
Open launch kitSchedule the 4 posts

Alternative if you want lower risk

'AI Sales Seminar', $49, 100 seats, upsell to your $2,944 program in the room
Math: 100 x $49 = $4,900 plus 5 upsells = $19,620. Better if your list is cold. Same launch kit available.
Switch to this one

Last month: 'LinkedIn Profile VIP Day'

You chose DO IT. 4 of 5 seats sold at $1,500. Revenue logged: $6,000
12-month tally: $6,000. Next check-in on this month's offer: Sept 8.
Open Offer Library

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