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Lead Magnet of the Week

One lead magnet idea a week, with the first draft done

What it does
Every week, one lead magnet idea built for your business and your ideal client: what it is, why it will convert, and a first draft you can finish in an hour. Plus the LinkedIn post and the landing page copy to give it away.
You set up once
  • Your ideal client and the problem you solve
  • What you already have (guides, templates, talks, case studies)
  • Formats you will actually make (checklist, template, calculator, swipe file, mini course, quiz, video)
  • Where leads should go (email list, GHL, HubSpot, a form)
You get
  • One idea a week with the title, format, the promise, and why this audience will trade an email for it
  • A first draft: the checklist items, the template, the outline, or the quiz questions
  • A LinkedIn post that gives it away, a comment-to-get version, and landing page copy
  • A Lead Magnet Library: every idea, its status, and leads it produced
  • Ideas drawn from your FAQ questions, your best posts, and what competitors offer
The loop (why people stay)
Mark each idea Build it, Later, or Not for me. Built magnets get a tracked link so the library shows leads per magnet. No new idea until last week's has a decision. Every quarter: a refresh pass on your top performer.
Why this workflow
Most people have one lead magnet from 2021. Fresh offers give you a reason to post, a reason to DM, and a way to measure what your audience actually wants. One a week is 52 experiments a year, and the winners become your funnel.
Data and engines
  • Your FAQ Builder questions and Keyword Library
  • Your post performance
  • Competitor offer scan
  • evyAI draft writers
  • Tracked links via Email System or GHL
Cadenceweekly (Monday)
DeliveryEmail, Lead Magnet Library in evyAI
Build effortEasy
Pricing idea5 coins per week

Prototype: what you receive

This week's lead magnet (library: 11 built, 340 leads)weekly (Monday)

'The 90-Day LinkedIn Calendar for CPA Firms'

Format: fillable template. Promise: 36 post topics tied to the tax calendar so the firm never goes quiet after April
Why it converts: your FAQ shows 'what do I post after tax season' asked 9 times. No competitor has a CPA-specific calendar. First draft: all 36 topics written, grouped by quarter, with 3 sample posts. Finish time: under an hour.
Build itLaterNot for me

Give it away

Post, comment-to-get version, and landing copy
Post: 'CPAs: April is not the end of your content, it is the start. I built a 90-day calendar with 36 posts for after tax season. Comment CALENDAR and I will send it.' Landing page headline and 3 bullets included. Leads route to your GHL list.
Schedule postCopy landing copy

Last week: 'The LinkedIn Profile Scorecard'

Built Thursday. 41 leads so far, 6 booked calls
Your best performer this quarter. Refresh idea queued: add an AI-readiness section for Q4.
See leadsOpen library

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