Joe Apfelbaum ร— Claude Code

What Iโ€™ve shipped with Claude Code

Real products, tools, and agents โ€” most built in days, some in minutes. Every one of these started as a conversation. Steal the ideas, or learn to build your own.

Apply to the Claude Masterclass โ†’
Testimonial Collector: Emmanuel Ghostwrites screenshot
#49Live โ†—Knowledge & Brand

Testimonial Collector: Emmanuel Ghostwrites

People love your work and still never write the testimonial, because writing is work. Emmanuel, an AI ghostwriter, interviews them with quick multiple-choice questions, drafts the testimonial in their voice, and publishes to the wall only after they approve it.

Multiple-choice interview ยท AI-drafted in the customer's voice ยท nothing publishes without consent and approval
AIEmployeeManual.com screenshot
#46Live โ†—Knowledge & Brand

AIEmployeeManual.com

The home of the AI employee idea: the manual that runs a real AI employee on a server you own, plus onboarding, org charts for AI teams, a questions page, and the testimonial wall, all under one roof.

One home for the AI employee method ยท manual, onboarding, org charts, and Q&A ยท Joe's avatar answers at the door
evyAI Public Roadmap screenshot
#33Live โ†—Knowledge & Brand

evyAI Public Roadmap

A public product roadmap where anyone can vote and submit ideas: Looking into, Working on, Shipped. Nothing goes public until Joe approves it, and idea subscribers get an email when their request ships.

3 lanes ยท public voting ยท subscribers emailed when ideas ship
This Portfolio (It Publishes Itself) screenshot
#27Live โ†—Knowledge & Brand

This Portfolio (It Publishes Itself)

The site you are reading right now: a zero-dependency Node app with JSON file storage, a full admin panel, a question form that emails Joe, and llms.txt for AI crawlers. Claude built it, deploys it, and writes these very entries.

58 projects ยท zero npm dependencies ยท questions land in Joe's inbox
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#25Private buildKnowledge & Brand

Brand Words Exercise Framework

A structured system that helps Joe understand and measure his personal brand โ€” which words he owns, and how consistently his content backs them up.

A full personal-brand measurement system
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#21Case studyKnowledge & Brand

API Documentation Pipeline

Every external API the business pays for (people data, Google Maps, LinkedIn) gets documented by Claude Code into internal docs that future AI agents can read and use.

3 external APIs โ†’ agent-ready internal docs
evyAI Knowledge Base screenshot
#16Live โ†—Knowledge & Brand

evyAI Knowledge Base

A company knowledge base where every fact lives in a single source file โ€” the site, search, and an AI-readable llms.txt all generate from it.

One facts file โ†’ whole site + llms.txt