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Prototype Learning

Website Tip of the Month

One improvement to your website a month, so it is never overwhelming

What it does
Every month we look at your website and give you one tip: the single most valuable thing to add or fix, why it matters, and the content to do it with. One a month means it actually gets done, and twelve months later the site is a lead engine.
You set up once
  • Your website URL
  • What the site is for (leads, bookings, authority, hiring)
  • Who builds changes (you, a developer, an agency, your CMS)
  • Things you will not change (brand, platform)
You get
  • Month 1: a quiet full audit, kept in your library, so the tips come in the right order
  • One tip a month: what to add, why, the expected effect, and a difficulty and time estimate
  • The content to do it: the testimonials page copy from your LinkedIn recommendations, the first 3 blog posts from your Library, the CIO resource page outline, the contact section with your booking link
  • Instructions for your CMS, or a brief you can hand to a developer
  • A before and after check the next month, with a website score that moves
The loop (why people stay)
Next month starts with 'Did you do it?' Yes gets verified by re-crawling the site and the next tip arrives. No keeps the same tip, shortened or simplified, and asks what is in the way. Nothing piles up: one open tip at a time. The library keeps the full roadmap so you can peek ahead.
Why this workflow
Every business owner knows their site needs work and nobody does it, because the list is forty items long. One item a month with the content already written gets done. The score going up is the retention hook.
Data and engines
  • Website crawl (Firecrawl) and monthly re-crawl
  • Your Evergreen Post Library, FAQ, testimonials, and Keyword Library for the content
  • Page speed and mobile checks
  • Schema and AEO checks
  • Booking link detection
  • CMS-specific instructions (WordPress, Squarespace, Wix, Webflow, Shopify)
Cadencemonthly
DeliveryEmail, Website Library in evyAI
Build effortEasy
Pricing idea5 coins per month

Prototype: what you receive

Website score: 58 (up 6). September tip: a testimonials pagemonthly
58
out of 100
trend shown over 12 weeks

This month: add a Testimonials page

Difficulty: easy. Time: 45 minutes on WordPress. Expected effect: higher conversion from your LinkedIn traffic, which lands on your home page and leaves
Why now: you have 23 LinkedIn recommendations and 9 video testimonials and none of them are on your site. Draft ready: page headline, 12 best quotes pulled and formatted with names and titles, and a section for the videos. Instructions for your theme included.
Open the draftSend to my developerI did itNot this month

Last month: booking link in the contact section

Verified Sept 1: calendly link found on /contact and in the footer
Score moved from 52 to 58. Nice work.
See the check

Coming up

Your roadmap, in order
Oct: 3 blog posts from your Evergreen Library. Nov: ebook download using your top lead magnet. Dec: a resources page for CIOs. Jan: podcast section. Feb: directory listing block.
Peek at the roadmapReorder

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