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Lead Calculator
Start with the revenue you want. Work backwards to how many clients you need, then how many leads, qualified leads and sales meetings it takes to get there, what it will cost, and what you need to hit every single week.
1
Your revenue goal
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$
$
Retainers, signed contracts, repeat buyers you can count on.
$
Be honest. Only count what you expect to sign in this time frame.
$
Clients cancelling or projects ending. You have to replace this too.
2
Your average client
$
Used for lifetime value only. 1 if they buy once.
$
12 = you count the first-year contract value. If your goal is cash collected in this time frame, use the months you will actually bill inside it.
%
What you keep after delivery costs. Used for return on marketing.
3
Your funnel and closing ratio
Rough starting points only. Replace them with your own numbers from your CRM; that is where this tool gets accurate.
%
Fit your ideal client (MQL).
%
Sales qualified leads (SQL).
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Show rate. No-shows and reschedules that never happen are the gap.
%
Sales meetings held that become paying clients.
days
Leads that come in too late will not close in time.
4
Where leads come from and what they cost
| Channel | Share | Cost per lead |
|---|
Cost per lead = what you spend on that channel divided by the leads it brings. Count your time too if you want the honest number. Referrals can be $0.
$
Tools, software, people, agency retainers.
5
Reality check (optional)
You plus anyone else who sells.
Lead plan
Your funnel for this goal
What it costs and what it returns
Your weekly scoreboard
Leads by channel
Your biggest levers
Fewer leads needed if you improve one number by 5 points.