People don't buy what you do; they buy why you do it.
Start With Why (2009) and TEDx talk (2009)
SS
Simon Sinek quotes
b. 1973 · Personal development
British American author and speaker best known for Start With Why.
4 quotes, 2 traced to where Sinek said or wrote them.
Very few people or companies can clearly articulate WHY they do WHAT they do.
Start With Why (2009)
Working hard for something we don't care about is called stress. Working hard for something we love is called passion.
Leadership is not about being in charge. It is about taking care of those in your charge.