Decision Map
Map everything going on in your customer's mind before, during, and after they make a decision.
A Decision Map is built on your brand profile, so that comes first.
Fill it in and save it, then come back here.
Three questions. We map the rest.
One map is about one kind of person making one decision. Make a separate map for each offer or audience.
1
Who they are, what their situation looks like, what frustrates them, what they have tried.
2
The result they want, what success looks like, what they would love to become possible.
3
The action, the offer, why it is useful, why they should trust you, and what might make them hesitate.
Add context (optional)
Campaign timing or holidays, pricing, testimonials, real customer quotes, competitor names, limits of the product. Real customer words are the most valuable thing you can paste here.
You always get Why Me, Why This, Why You, Why Now, Why Not, Why Stay, Why Better and Why Worse. Add your own, e.g., Why writing content is not enough.
Your Decision Map
Saved Decision Maps
Brand Engine by evyAI