Guide and FAQ
What the Brand Engine is, the order to use it in, how every tool works, and straight answers to the questions people ask.
What is the Brand Engine?
The Brand Engine turns what you know about your business into content you can publish. You tell it who you are once. It then helps you understand how your buyer decides, collect proof, find the questions and titles worth targeting, and write posts, scripts and articles that sound like you.
Everything builds on everything else, which is the point. Your Brand Profile feeds your Decision Map. Your Decision Map tells Social Proof what needs backing up. Your profile, map and proof feed Create Content. Nothing starts from a blank page twice.
The one rule it follows everywhere: it does not make things up about you. It will not invent a client story, a statistic, a price or a deadline. When AI is guessing about your buyer, it labels the guess. When it shows an outside quote or number, it has checked the source page first.
The order to use it in
You can open any tool at any time, but this order gives the best results, because each step feeds the next.
- 1
Brand Profile 10 to 20 minutes, once
Answer 23 questions about your business, voice, ideal clients and offers, or let it fill them in from your website or a PDF and then correct it. Save it and keep your private link. Spend your time on Brand Voice and your three client avatars: those two decide how everything else sounds.
- 2
Decision Map 5 minutes per map
Answer three questions about one kind of buyer making one decision. You get about 150 insights: their pains, fears, goals, the questions in their head, the beliefs that have to shift, their objections, what triggers the decision. Make one map per offer or audience.
- 3
Social Proof ongoing
Give each important insight something real behind it: your own story, a client story, a statistic, a quote, a metaphor. Aim for two or three pieces for each key driver and objection.
- 4
Research: AEO Keyword Finder, Proof Finder, Buyer Titles
Find the questions your buyers ask AI assistants, outside quotes and statistics you can cite with confidence, and the exact job titles of the people who buy from you, with LinkedIn searches to go find them.
- 5
Writing Tools, Plan My Week and your Content Library
Let it plan a week from what you have not talked about yet, or pick an insight yourself. It writes LinkedIn posts, X posts and threads, Facebook posts, conversation starters, reels, video scripts, blog and AEO articles, in your voice, using only the proof you chose.
- 6
Set Your Style
Upload a selfie, your brand images and brand documents, and pick your colors and look. Mark which image is your logo. This becomes the style guide for images.
- 7
Brand Graphics and Quote Cards
Turn a quote, a stat or a post into ready-to-paste image prompts, then make the picture in the evyAI image generator.
Your private link
There are no usernames or passwords yet. When you save your Brand Profile you get a private link that looks like evyus.com/BrandEngine/p/…. That link is your login. Every tool lives under it.
- Bookmark it and keep it somewhere safe. The browser you saved it in will also remember it.
- Anyone who has the link can see and edit your profile. Share it only with people you trust, like your assistant or your marketer.
- Lost it? See "I lost my private link" in the FAQ.
Need a person?
Join evyAI office hours, weekdays at 12pm and 7pm Eastern: evyai.com/success. Or email hello@evyai.com.